The Generative Activation Blog

81% of companies are competing on customer experience. The bad news is that it’s getting harder to differentiate your business, but the good news is that...

Too often, when organizations think about getting started with a traditional CX program, things generally go one of two ways:

You’d be hard pressed to find an executive at any company billing itself as customer-centric who will say that listening to customer feedback isn’t impor...

Traditional CX programs fall short of measurable impact because they often rely on siloed, one-dimensional, and stale data. Poor CX data management resul...

Highlights: Fastly is an edge cloud platform provider focused on empowering developers to build superior online experiences by moving data and applicati...

Used correctly, Voice of Customer is one of the most impactful ways you can improve your company’s customer experience. According to a recent HBR Salesfo...