The Generative Activation Blog

Latest Posts in Customer Effort

5 Benefits of Using AI to Measure Customer Effort

Infographic: 5 Benefits of Using AI To Measure ...

Customer effort is a mix of customers’ subjective feelings and what they objectively experience during interactions with your business. Measuring and red...

Recap: Getting to Frictionless CX with CCW Digital

Last week, we were excited to contribute to the conversation at CCW Digital’s online conference, Customer Experience Challenges, Trends, and Innovations....

Five Steps to Measure & Reduce Customer Effort ...

We recently discussed why measuring customer effort is important and how it’s different from surveying customer effort. This post introduces a five-step ...

Reduce top customer effort drivers

Measuring Customer Effort

We recently discussed why high-impact CX needs high-impact measurement that clearly supports CX goals. This post focuses on measuring customer effort.