81% of companies are competing on customer experience. The bad news is that it’s getting harder to differentiate your business, but the good news is that CX technology is better than ever and makes it easier to activate the customer feedback that moves the needle for your customers and your business. To understand what’s changing and why we combined findings across the year of customer feedback data and a survey of CX professionals. Check out our infographic that highlights the top five things to know about activating customer feedback in 2021.